Europe is a leading tourist destination worldwide. Yet European potential in this respect remains underdeveloped. Even in countries considered traditional tourist favourites, such as Greece, the tourism industry can be regularized and job and business opportunities can be increased. Indeed traditional tourism is even in crisis in some countries, such as Italy, where the percentage of tourism on the GPI is reduced in comparison to that of the seventies.

What is required to sustain both already developed tourist countries and new tourist destinations such as Turkey, for instance, are new ideas, innovation and creativity within the industry. Just some years ago we started talking about tourisms, in plural, so underscoring the fact that the tourist industry may acquire many and varied aspects in adjusting to the peculiar need of each tourist population.

Hence the project’s starting point, which is the desire to sustain the tourist industry in its need to boost innovation and creativity as well as business creation and enterprise start ups. In order to increase the efficacy of our project activities, we have decided to put into practice certain tools related to one single niche within tourism rather than give general support to business creation in the industry as a whole.

We have chosen a new, innovative niche with great potential: that of flight services. Some scattered attempts at offering flights as tourist opportunities have already been realized. These include: helium balloons, renting planes, helicopter sightseeing tours, kite flying, kite-surfing etc.

The time has come to make a serious attempt at seeing whether this industry can emerge, as we think, by way of a great boost to tourism.

The project wants to promote tourism as an adventure, but also as a safe happening for the main stream tourist.
Therefore the partners will look out for good practice of high quality standards for the touristical industry in their country.